Technology Public Relations | High Tech PR | Rainier Communications

What is Public Relations?

So what is PR?

PR does not stand for “press release.”

Today’s Public Relations is a vast and complex set of disciplines that interactively engages a wide range of influencers in order to positively affect market perceptions and behaviors.

Public Relations is the right message in the right media mix

“Media” is the plural of “mediums,” and Rainier’s expertise is helping its clients have the right conversations in the right mediums among the seemingly infinite landscape of today’s media. At Rainier, we are experts at every aspect of technology public relations, and we know exactly how to leverage this multifaceted professional discipline for the benefit of our technology clients.

We know that PR has to drive business objectives to achieve an ROI. That’s why we design every PR program around specific, measurable objectives which are always tied back to your business goals - goals like site traffic, leads, conversions, and revenue.

PR makes money for you

There is no question that PR is an engine for making money. Rainier’s PR programs are specifically designed with your business goals in mind:

Revenue/growth
Funding
Successful exits (over 35)

All of these can be driven by a well-executed PR plan, and that is Rainier’s approach and attitude from the first moment of engagement with you.

Rainier’s business-minded approach to PR becomes your competitive advantage

We bring a rich understanding of technology ecosystems to our PR programs. We regularly converse with venture capitalists, analyst firms, and media, continuously involving ourselves in the influence engines that drive technology adoption.

What should you look for in a PR Firm?

Your PR Agency should:

Influence change in the market

Over the past 19 years, Rainier has helped more than 200 technology companies successfully bring their technologies to a wide variety of markets. Our expertise is in knowing who to talk with and what to say in the process of shaping how markets adopt technologies. Our approach is highly calculated, strategic, and effective for our clients.

Have credibility built over years of experience that is shared with clients.

We place a very high value on our credibility with the analysts, media and others involved with influencing technology markets. We share that credibility with our clients, and are adamant about ensuring that your position in the market is expressed with clear and well-articulated messages. Every aspect of our technology PR programs is designed to bring your messages to the right audience, voiced with the credibility that only experience and proven success can bring.

Understand that all media is social™ media.

PR agencies are scrambling to get their heads around social media. They hire “social media specialists” and form “social media groups” to address the challenge. What this approach fails to recognize is that all media is social™ media – meaning that every single person in an effective PR agency must be a social media expert.

Rainier, in its entirety, lives in the media ecosystem, where all the conversations take place that influence markets and technology adoption. We’ve had a front row seat at the evolution of media over the past 19 years, and the important thing is we completely understand all the various public relations methods of taking our client companies into the markets where money is made.

"All media is social" is a trademark of Rainier Corporation.